A hotel is a simple business to describe and a hard one to justify. We started L’ile Croix because we wanted to find out what hospitality looks like when the place it stands in is measurably better for its presence.
That question came out of a classroom before it came out of a boardroom. Regenerative tourism is our attempt to put university knowledge and industry discipline on the same site.
This is why CIRESH exists alongside the hospitality business rather than inside its marketing department. Two arms, one mission — a structure, not a slogan.